Values & Objectives

VALUES

Superiority : Constant endeavor in planning, designing, delivering and distributing excellent products and services.
Commitment : Dedicative approach in meeting the expectations of the stakeholders.
Caring : Caring attitude towards the stakeholders as well as the community as a whole.
Innovation : Constant adaptation of innovative ideas to retain the leading position in the industry.
Collective effort : Discharging the collective as well as coordinated efforts in ensuring successes of high standard.
Reliability : Maintaining highest ethical standards in conformity with the principles of Islamic Shariah.

Achieving long term capital appreciation by means of judicious investing in the capital market.
Delivering superior quality of services to all the investors.
Tailoring the need-bases services for the client through conducting an in-depth study.
Generating superior returns for the clients by designing and delivering innovative investment products.
Ensuring outstanding performance through long term beneficial relationships with the clients.
Acquiring the quality to outperform in delivering the results beyond the expectations.
Providing solutions to business problems through exploring innovative ideas and opportunities