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Values & Objectives


  • Superiority : Constant endeavor in planning, designing, delivering and distributing excellent products and services.
  • Commitment : Dedicative approach in meeting the expectations of the stakeholders.
  • Caring : Caring attitude towards the stakeholders as well as the community as a whole.
  • Innovation : Constant adaptation of innovative ideas to retain the leading position in the industry.
  • Collective effort : Discharging the collective as well as coordinated efforts in ensuring successes of high standard.
  • Reliability : Maintaining highest ethical standards in conformity with the principles of Islamic Shariah.


  • Achieving long term capital appreciation by means of judicious investing in the capital market.
  • Delivering superior quality of services to all the investors.
  • Tailoring the need-bases services for the client through conducting an in-depth study.
  • Generating superior returns for the clients by designing and delivering innovative investment products.
  • Ensuring outstanding performance through long term beneficial relationships with the clients.
  • Acquiring the quality to outperform in delivering the results beyond the expectations.
  • Providing solutions to business problems through exploring innovative ideas and opportunities